Automotive demographics deal with the population characteristic of automobiles. Generally, the automotive demographics involve the analysis of demographic variables such as how many people are using automobiles, the age of the drivers, the gender of the driver and the demand of different automobiles. The main means of transportation in the United States is road travel. There are about 4 million miles of public roads in the US. Highways and byways are getting heavily crowded with the arrival of more and more automobiles. According to the automotive demographics, about 17 million new domestic and imported cars and trucks are purchased by the Americans. To compensate this high level of consumer demand, automakers in the US have to produce about 12 million to 13 million new cars and trucks each year.
There are many factors that affect the demand for automobiles in the industrialized countries. The research on travel demand and transportation shows that the demand for automobiles rises with income. Many non-economical factors also affect the demand of automobiles. Automotive demographics show that the demand of automobiles also varies with age and gender of the user. Interestingly, women with low income generally travel less than men, middle aged people and people with higher incomes. The household characteristics such as family size, family type, age of the house holder and marital status are also important automotive demographic variables that explain the variation in travel demand.
Demographic variables are also important in making transportation projections. The graphical analysis of demographic composition of automobile use is widely used as the first step in many automotive analytical systems. The collection of right data is the first step in automotive demographics.